Plant-Based, Scalp-Focused Ingredients

Red Clover botanical ingredient icon in ACTIIV hair care, used for antioxidant support and scalp nourishment. Red Clover botanical ingredient icon in ACTIIV hair care, used for antioxidant support and scalp nourishment.

Red Clover

Rich in natural compounds, it helps maintain a clean-feeling, balanced scalp for healthier-looking hair.

Green tea botanical ingredient icon featured in ACTIIV hair care for antioxidant and scalp-refreshing benefits. Green tea botanical ingredient icon featured in ACTIIV hair care for antioxidant and scalp-refreshing benefits.

Green Tea

Rich in polyphenols and antioxidants, it helps protect the scalp from external stressors.

Brahmi herb ingredient icon featured in ACTIIV hair formulas for calming and strengthening hair and scalp. Brahmi herb ingredient icon featured in ACTIIV hair formulas for calming and strengthening hair and scalp.

Brahmi

Revitalizes hair for a healthier-looking appearance — Brahmi is known to condition and support the scalp, helping strands look refreshed and lively.

Overall rating: 4.7006803 / 5 from 294 reviews.

AI Generated Review Summary

Recover Thickening Shampoo Treatment for Women is designed to cleanse excess oils and impurities, promoting fuller and healthier-looking hair. While many customers appreciate the results and the feel of their hair, opinions on the product's effectiveness in reducing hair loss and scalp issues are mixed.

Summary topics

  • Hair Appearance and Feel: 41%
  • Product Effectiveness: 13%
  • Hair Feel: 7%

Review topics: ["size","results","quality","scent","improvement","feeling","texture","difference","looks","bottle","hair","works","scalp","shampoo","growth","conditioner","shedding","hair loss","actiiv","lather","pump"].

Review highlights

  • "been using this for 1mo and great results - hair feels and looks thicker, no more dry scalp,"michele s.
  • "My hair has never been this shiny and healthy feeling."veronica W.
  • "My hair feels great and looks healthy."Gwyn M.

Reviews

Natural hair

"Hair felt softer after first use. My hair looks thicker and fuller after using The Recovery Hair trio consistently for a few weeks. I love the way my hair looks and feels with this system. The product quality is great and only a small quantity of the thick and creamy shampoo and conditioner is needed to wash and condition scalp. It’s a little pricey but worth it."

Lestroy M. (5/5)

Exceeds Expectations

"I am an avid user of the Actiiv Recover System. My stylist turned me onto it when I was complaining about hair thinning a decade ago. I used the product with great results and took a break from it. My stylist and I were consulting about my hair and I said I was going to restart my usage of the system again. Within 3 months we both noticed a huge difference in the amount of hair I have and how much fuller my hair looked. In addition to less hair on my bathroom floor to clean up, I have been wowed by the results and how my hair looks and feels. I LOVE using this system. I highly recommend trying it and would be astonished if you did not have good results within a short period of time."

Rebecca R. (5/5)

Hair restoration

"I’ve used the Recover shampoo and conditioner for at least 4 years. I have very thin/fine hair. This shampoo is perfect for my hair. It feels great and doesn’t weigh it down. One of my pictures were used of how much hair loss I had when I started using this product and there is a definite proof of it works. I will use it again."

Anita W. (5/5)

Seems to be helping

"Just started using the products but I like them so far. I do seem to have more body if nothing emse"

Vanessa M. (5/5)

"timely receipt of products. tried today for the first time… so far so good."

Denise (4/5)

I was experiencing a lot

"I was experiencing a lot of shedding. Within a month of using this product, I am experiencing little to none. Also, I have used this product in the past, and I feel it lathers much better than in the past. . the product works!"

Colleen M. (5/5)

My hair has never felt

"My hair has never felt this thick and has so much body! I can see new hair growth and I love that it is not irritating to my scalp. I am seeing great results from ACT/IV. Will definitely but again!"

Dianne H. (5/5)

So luxurious

"I really like the silkiness and the fragrance of this shampoo. I’ve only been using it a few weeks, but it feels like it is really babying my hair."

Lynn M. (5/5)

Very good

"Very good so far"

Carol K. (4/5)

Thicker Hair now

"This product has helped me and my clients grow thicker hair. I have never had this much hair in my pony tail in my life. If you struggle with thinning hair this is your product."

Janna D. (5/5)

Q&A

I am African American and I use a hair straightener (perm) which is done by a professional stylist. Is this shampoo safe for my hair? I go every other week to have my hair styled. Instructions say to use every other day. That’s not feasible for my hair.
Hi Latonya! Thank you for reaching out. Yes, we unfortunately suggest using our shampoo at least 3 days a week to see results. I did want you to know, though, that we are very soon coming out with an Oil-Based leave-in serum that does not require washing, and fights hair loss/thinning. Your stylist should be able to purchase it now at their local Cosmprof, and it should be launched on our website sometime this summer! Thank you The Actiiv Team
I use a purple shampoo to enhance my white hair. Can I still use it after Activ?
Hi- We suggest using our products after you use any other products for best results! Thank you
Can this help with alopecia?
Hi- Our product can help with my types of hair loss, including hormonal, medical-related, and stress/diet related. Thank you
If I only wash my hair twice a week with it will it still work? Or does it have to be every other day?
Hi! We suggest using our products at least 3 times a week for maximum results. We did just release a hair serum if you can only use the shampoo and conditioner a few times a week. Use the serum every night to help boost results! Thank you
Is this shampoo safe during pregnancy?
HI Ashly- Yes, this is safe during pregnancy as it is nonsystemic and does not enter the bloodstream. Thank you

Your Questions Answered, Before You Buy

A plant-based shampoo treatment that nourishes the scalp and helps hair look visibly thicker and fuller with consistent use. Formulated with cold-pressed botanical actives. Try it risk-free for 90 days.

Customers using ACTIIV routines often describe noticing:

  • Less hair shedding within 30 days
  • Hair feeling stronger and fuller within 60 days. 
  • Visible changes after 3 months of consistent use.

Our products are risk-free for 90 days.

Apply to wet hair and scalp every other day. Massage in and leave for 5 minutes before rinsing. Follow with our Recover Conditioner. Our Hair serums can be added for additional results. Safe to use alongside your regular shampoo on other days.

A 7 oz bottle used every other day lasts approximately 90 days for most people — around 3 months per bottle. That works out to roughly $1/day for a salon-grade treatment shampoo and conditioner. Subscribe to save on every order.

For greater value, many customers have experienced our 16oz Bottles lasting up to 8 Months.

Yes — it's the most important step. The plant actives need time to reach the scalp. Rinsing immediately is the most common reason people don't see results. Set a timer: 5 minutes in the shower changes everything.

Yes — all ACTIIV products are vegan, cruelty-free, and gluten-free. Formulas are plant-based with no animal-derived ingredients and are never tested on animals. Made in the USA in an FDA-registered facility.

ACTIIV is a scalp treatment system, not a commodity shampoo. Cold-pressed botanical actives, CO2 extraction, FDA-registered US manufacturing, and a 90-day guarantee justify the difference. At ~$1/day, it costs less than one salon visit per month.

We recommend consulting your OB-GYN or healthcare provider before introducing any new hair care product during pregnancy or while breastfeeding. A full ingredient list is available on each product page to share with your provider.

ACTIIV uses mild sulfate derivatives (ammonium laureth sulfate and sodium coco-sulfate) — gentler cleansing agents distinct from the harsh sodium lauryl sulfate (SLS) most people are cautioned against. The formula is alcohol-free and does not strip natural scalp oils.

Yes. ACTIIV shampoos and serums can be used on natural hair with extensions or protective styles. Apply the shampoo to your scalp and accessible hair, and focus the serum directly on your scalp. Color-safe and keratin-safe.