Key Ingredients

Red Clover botanical ingredient icon in ACTIIV hair care, used for antioxidant support and scalp nourishment. Red Clover botanical ingredient icon in ACTIIV hair care, used for antioxidant support and scalp nourishment.

Red Clover

Rich in natural compounds, it helps maintain a clean-feeling, balanced scalp for healthier-looking hair.

Brahmi herb ingredient icon featured in ACTIIV hair formulas for calming and strengthening hair and scalp. Brahmi herb ingredient icon featured in ACTIIV hair formulas for calming and strengthening hair and scalp.

Brahmi

Revitalizes hair for a healthier-looking appearance — Brahmi is known to condition and support the scalp, helping strands look refreshed and lively.

Aloe ingredient icon from ACTIIV hair care, known for soothing and moisturizing scalp benefits. Aloe ingredient icon from ACTIIV hair care, known for soothing and moisturizing scalp benefits.

Aloe Leaf

Rich, soothing botanical forms the hydrating base of our conditioner, 
providing exceptional moisture and calming benefits to both the scalp and hair.

Frequently Asked Questions

A plant-based shampoo treatment that nourishes the scalp and helps hair look visibly thicker and fuller with consistent use. Formulated with cold-pressed botanical actives. Try it risk-free for 90 days.

Customers using ACTIIV routines often describe noticing:

  • Less hair shedding within 30 days
  • Hair feeling stronger and fuller within 60 days. 
  • Visible changes after 3 months of consistent use.

Our products are risk-free for 90 days.

Apply to wet hair and scalp every other day. Massage in and leave for 5 minutes before rinsing. Follow with our Recover Conditioner. Our Hair serums can be added for additional results. Safe to use alongside your regular shampoo on other days.

A 7 oz bottle used every other day lasts approximately 90 days for most people — around 3 months per bottle. That works out to roughly $1/day for a salon-grade treatment shampoo and conditioner. Subscribe to save on every order.

For greater value, many customers have experienced our 16oz Bottles lasting up to 8 Months.

Yes — it's the most important step. The plant actives need time to reach the scalp. Rinsing immediately is the most common reason people don't see results. Set a timer: 5 minutes in the shower changes everything.

Yes — all ACTIIV products are vegan, cruelty-free, and gluten-free. Formulas are plant-based with no animal-derived ingredients and are never tested on animals. Made in the USA in an FDA-registered facility.

ACTIIV is a scalp treatment system, not a commodity shampoo. Cold-pressed botanical actives, CO2 extraction, FDA-registered US manufacturing, and a 90-day guarantee justify the difference. At ~$1/day, it costs less than one salon visit per month.

We recommend consulting your OB-GYN or healthcare provider before introducing any new hair care product during pregnancy or while breastfeeding. A full ingredient list is available on each product page to share with your provider.

ACTIIV uses mild sulfate derivatives (ammonium laureth sulfate and sodium coco-sulfate) — gentler cleansing agents distinct from the harsh sodium lauryl sulfate (SLS) most people are cautioned against. The formula is alcohol-free and does not strip natural scalp oils.

Yes. ACTIIV shampoos and serums can be used on natural hair with extensions or protective styles. Apply the shampoo to your scalp and accessible hair, and focus the serum directly on your scalp. Color-safe and keratin-safe.