Healthy hair isn’t just about growth — it’s about preventing breakage. When strands snap, split, or weaken over time, hair can look thin, frizzy, and uneven in length even if your scalp is healthy. The good news? Most breakage is caused by habits and conditions you can actually change.
Here are the seven most common causes of hair breakage — and what you can do to fix them.
1. Overwashing or Using Harsh Cleansers
Washing too frequently (or with the wrong shampoo) strips the scalp of its natural oils, leaving hair dry, brittle, and prone to snapping. Sulfate-heavy formulas and aggressive cleansers make this worse.
How to Fix It
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Switch to clean, sulfate-free formulas that support both scalp and strand health.
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Wash every 1–2 days depending on your scalp type.
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Follow with a hydrating conditioner every time.
ACTIIV Recommendation:
✔ Renew Healing Shampoo & Conditioner — gentle enough for frequent use, formulated to support moisture levels without weighing hair down.
2. Heat Styling Without Protection
Flat irons, blow dryers, and curling tools can weaken the hair’s outer layer. Repeated exposure leads to dryness, dullness, and split ends.
How to Fix It
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Lower your heat settings to 300–350°F.
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Always apply a heat protectant.
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Let hair air-dry 50–70% before blow-drying to minimize damage.
ACTIIV Tip:
Pair Renew Conditioner with a wide-tooth comb to reduce friction on damp, vulnerable hair.
3. Mechanical Damage from Brushing or Tight Hairstyles
Tight ponytails, harsh brushing, extensions, and friction from hats or pillowcases create constant tension on the hair fiber. Over time, this leads to mid-shaft breakage and thinning around the hairline.
How to Fix It
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Swap tight elastics for soft, snag-free options.
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Brush gently starting from the ends and working upward.
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Loosen hairstyles to reduce daily stress on strands.
Pro Tip: Use a scalp massager in the shower to stimulate circulation without pulling at the hair.
4. Lack of Moisture + Environmental Stress
Dry air, sun exposure, hot showers, and chlorine can all dehydrate the hair fiber — especially for color-treated or naturally dry hair types.
How to Fix It
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Use a hydrating, silicone-free conditioner regularly.
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Avoid steaming-hot water in the shower.
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Protect hair from prolonged UV exposure with hats or SPF for hair/scalp.
ACTIIV Recommendation:
✔ Renew Conditioner — great for restoring softness and moisture to over-processed, dry, or damaged hair.
5. Coloring, Lightening, or Chemical Treatments
Bleach, dyes, perms, and smoothing treatments all weaken the cuticle, making hair more fragile. Even “low-damage” formulas can create porosity and increase breakage over time.
How to Fix It
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Extend time between color appointments.
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Deep-condition regularly.
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Use bond-supporting products if needed.
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Be gentle with wet hair after chemical services.
Did You Know?
Color-treated hair often needs protein + moisture balance — Renew is ideal because it hydrates without heaviness.
6. Nutrient Imbalances or Lifestyle Stress
Your hair’s strength reflects internal factors too. Not enough rest, stress, restrictive diets, and hormonal fluctuations can affect how strong your strands grow.
How to Fix It
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Prioritize balanced nutrition, hydration, and rest.
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Support scalp wellness as part of your routine — healthy roots grow stronger strands.
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Manage stress with realistic lifestyle habits.
ACTIIV Insight:
A healthy scalp creates the environment for more resilient, healthier-looking hair over time.
7. Inconsistent Haircare Routine
Jumping between products, skipping conditioner, or using formulas that don’t match your hair type can create long-term dryness and fragility.
How to Fix It
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Build a consistent routine using products that support your goals.
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Stick with formulas for 8–12 weeks to allow noticeable improvements.
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Simplify: Cleanse → Condition → Protect.
ACTIIV Recommendation:
✔ Use Renew Healing Shampoo & Conditioner consistently for softer, smoother, breakage-resistant hair.
How ACTIIV Helps Strengthen Hair Over Time
ACTIIV formulas are developed with a clean, botanical-first approach that supports hair + scalp wellness through:
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Lightweight hydration that improves elasticity
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Nourishing botanicals designed to support hair strength
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Gentle cleansers safe for daily or frequent wash routines
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Silicone-free, sulfate-free, paraben-free formulations
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Scalp-supporting ingredients to promote healthier-looking hair
This makes ACTIIV ideal for anyone experiencing dryness, breakage, damage from styling or color, or slow length retention.
When to Seek Professional Help
If you’re experiencing:
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sudden or severe shedding
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bald patches
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scalp irritation or ongoing flaking
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thinning that worsens over weeks
…it may be worth speaking with a dermatologist or trichologist. Breakage is often fixable at home, but a professional can rule out underlying concerns.
The Bottom Line
Breakage doesn’t mean your hair is unhealthy — it just means it needs support, hydration, and gentler habits. By making small changes to your routine and choosing products that protect the hair fiber, you can dramatically improve smoothness, strength, and long-term length retention.
ACTIIV Renew is an excellent place to start if breakage, dryness, or damage is your top concern.
