THE SCIENCE OF ACTIIV

HEALTHY-LOOKING HAIR STARTS AT THE SCALP

ACTIIV combines plant-powered actives, research-guided formulation, and scalp-first systems designed to support the environment where stronger, fuller, healthier-looking hair begins.
TRUSTED BY 50,000+ SALONS • POWERED BY PLANT-BASED ACTIVES • DEVELOPED BY A MOLECULAR BIOLOGIST •

HEALTHY-looking hAIR STARTS BEFORE THE STRAND

Your scalp is the foundation of your hair environment. Oil, buildup, dryness, irritation, environmental stress, and everyday styling can affect how your scalp —
and ultimately your hair — looks and feels.

That’s why ACTIIV doesn’t

formulate for the strand alone.

We start at the scalp.

SCALP ROOT ENVIRONMENT STRAND VISIBLE HAIR
BALANCE

BALANCE

Support a healthier scalp environment.

STRENGTH

STRENGTH

Help support stronger, more resilient strands.

FULLNESS

FULLNESS

Improve the appearance of thicker, fuller-looking hair.

THE ACTIIV STANDARD

NATURE
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NATURE

PLANT-POWERED
PERFORMANCE

We select botanical ingredients for what
they do — not simply because they're natural. Cold-pressed and thoughtfully extracted
plant-based actives help preserve the
naturally occurring compounds that make
them valuable to scalp and hair care.

SCIENCE
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SCIENCE

RESEARCH-GUIDED
FORMULATION

Developed through years of nutraceutical research and professional formulation expertise, ACTIIV pairs plant-powered ingredients with modern hair and scalp science.

ACTION
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ACTION

CONSISTENCY THAT WORKS FOR YOUR LIFE

Hair wellness isn't built around a one-time fix. ACTIIV systems are designed as simple, repeatable rituals — including our signature 5-minute shampoo ritual —
to make consistency easier

Not Just Shampoo. A 5-Minute Treatment.

ACTIIV shampoos aren't designed to be lathered and immediately rinsed away.

Our signature 5-minute ritual gives the formula intentional contact time with the scalp before rinsing — turning an everyday wash into a purposeful scalp-care step.

APPLY MASSAGE ACTIVATE FOR 5 RINSE
Five minutes. Every other day. Worth the ritual.

HOW INGREDIENTS ARE HANDLED MATTERS

High-performance plant-powered actives deserve more high-performance processing.

CONVENTIONAL HIGH-HEAT PROCESSING
ACTIIV COLD-PRESSED EXTRACTION
CONVENTIONAL HIGH-HEAT PROCESSING
ACTIIV COLD-PRESSED EXTRACTION
vs.
COLD-PRESSED, PLANT-POWERED ACTIVES

COLD-PRESSED, PLANT-POWERED ACTIVES

Gentler processing helps preserve the naturally
occurring compounds found within plant-based ingredients.

CO2 EXTRACTION

CO2 EXTRACTION

Where applicable, advanced extraction methods allow targeted botanical compounds to be obtained without relying on traditional high-heat processing.

INTENTIONAL FORMULATION

INTENTIONAL FORMULATION

Every ingredient has a job — from scalp balance and
hydration to antioxidant support, conditioning and visible fullness.

POWERED BY PLANTS. CHOSEN WITH PURPOSE.

SCALP SUPPORT STRENGTH + REPAIR MOISTURE + BALANCE ANTIOXIDANT SUPPORT
WHY WE USE IT:
Antioxidant-rich botanical selected to help soothe the scalp and support a balanced environment for healthy-looking hair.
FOUND IN: RECOVER
SCALP SUPPORTSTRENGTH + REPAIRMOISTURE + BALANCE
WHY WE USE IT:
Antioxidant-rich botanical selected to help soothe the scalp and support a balanced environment for healthy-looking hair.
FOUND IN: RECOVER

ONE SCALP-FIRST PHILOSOPHY. DIFFERENT SOLUTIONS.

RECOVER

RECOVER

THINNING + SHEDDING

For fine, thinning, or stressed hair

Plant-powered scalp support designed to promote the appearance of fuller, thicker-looking hair and help reduce the appearance of shedding.

EXPLORE RECOVER >
RENEW

RENEW

DAMAGE + BREAKAGE

For dry, damaged, overprocessed hair

A strengthening and moisture-focused system designed to improve resilience, softness and healthier-looking length.

EXPLORE RENEW >
REMEDY

REMEDY

DANDRUFF + SCALP DISCOMFORT

For flakes, itching, and irritation

Powered by 1% Pyrithione Zinc plus scalp-supporting botanicals to help control dandruff while maintaining comfortable, healthy-looking hair.

EXPLORE REMEDY >

REAL PEOPLE. REAL RESULTS.

RENEW

BEFORE BEFORE
AFTER 1 USE* AFTER 1 USE*

Stronger. Smoother. Healthier-looking.

SHOP RENEW →

REMEDY

BEFORE BEFORE
AFTER 2 MONTHS* AFTER 2 MONTHS*

Less visible flaking. A calmer-looking scalp.

SHOP REMEDY →
SEE THE RESULTS →

Trusted Where Hair Science Meets Real Life

50,000+ Salons Trust ACTIIV

ACTIIV isn’t only developed for the bathroom shelf. Our systems are trusted by salon professionals who work with real hair, real scalps and real concerns every day.

PROFESSIONAL TRUST.

 REAL-WORLD PERFORMANCE
Trusted Where Hair Science Meets Real Life
MADE IN THE USA
FDAREGISTERED
FDA-REGISTERED FACILITY
OTC-CERTIFIED MANUFACTURING
WIND-POWERED FACILITY
HIGH-QUALITY BOTANICAL INGREDIENTS

IT STARTED WITH A QUESTION

“What if hair care worked differently?”

ACTIIV began when founder Jared Reynolds started researching alternatives for his own thinning hair while in medical school.

His work led him toward nutraceutical science, botanical ingredients and a different approach to hair wellness: start with the scalp, formulate intentionally and build products people can realistically use consistently.

That philosophy became ACTIIV.

DEVELOPED BY A MOLECULAR BIOLOGIST.
BUILT FOR REAL LIFE.
IT STARTED WITH A QUESTION

YOUR SCALP ISN’T ONE-SIZE-FITS-ALL. NEITHER IS YOUR ROUTINE.

Whether you're dealing with thinning, shedding, damage, dryness or dandruff, ACTIIV makes it easier to build a scalp-first routine around what your hair actually needs.

SHOP ALL →